The Share of Voice (SOV) dashboard in CommerceIQ helps you track your brand’s visibility on Amazon search results compared to your competitors. Use it to understand how often your products appear in top positions for high-priority keywords—and how your performance is trending over time.
Search performance table
The top section of the dashboard shows your Share of Voice by keyword. Use this section to determine you share of voice across different key metrics.
Metric | Description |
Keyword | Search term being tracked |
Frequency Rank | (If available) Indicates how often the keyword is searched on Amazon |
Share of Top 3 | % of the top 3 placements occupied by your brand for that keyword |
Share of Top 10 | % of the top 10 placements occupied by your brand |
Share of Page 1 | % of all Page 1 listings your brand owns |
Snapshot of page 1
This visual strip shows the brand-level ownership of Page 1 search results for the selected keyword.
Each block represents one ASIN on Page 1
Colors indicate the brand; hover to see brand names and ASINs
Helpful for understanding competitive presence and crowding
Change the time ranges on this widget to view the search position of your product before and after key events like a promotion, ad campaign, or new product launch.
Use the snapshot of page 1 widget to analyze prime day impact on search rank
Before
Before Prime Day, [Product 1] is ranked 17 on the highest volume keyword in this category.
After
After targeted retail media spend combined with promotional investment, [Product 1] is now ranked 4 on this same keyword, and the brands total SOV has increased from 15.5% to 20.1%.
Share of search over time
The line chart at the bottom tracks your brand’s share of Page 1 over time, compared to key competitors.
My Brands: Your internal brand(s), typically uploaded via catalog
Competitors: Selected rivals shown for comparison
Tooltip: Hover to see the exact % share on a given date
Use this to identify trends, spot spikes or dips, and tie changes to events like promotions, out-of-stock issues, or product launches.
How to use this dashboard
Monitor keyword performance: Focus on top-converting or high-traffic keywords
Track visibility vs. competitors: See how much real estate you're winning or losing
Identify optimization opportunities: Use low SOV as a signal to improve content, pricing, or availability
Measure campaign impact: Track improvements after running deals, ads, or content updates
Best practices
Pair this dashboard with Buy Box, Availability data to understand performance drivers
Deeper insights
If you enjoy share of voice insights and want to upgrade, consider Market Insights to go deeper, or the DSO search module to expand to any retailer.
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