Ecommerce Sales Management (ESM) overview

Modified on Fri, 22 Aug at 1:48 AM

Overview

Ecommerce Sales Management (ESM) is built to help brands achieve three core objectives:

Drive sales growth
Improve profitability
Increase market share

The platform consolidates your sales, operational, and digital shelf data into a single view, giving your team the visibility, insights, and tools to manage your ecommerce business effectively.

Key benefits

With ESM, your team can:

Monitor and improve business performance using integrated data
Prioritize the most impactful actions using system-generated recommendations
Automate corrections to digital shelf issues to protect sales and visibility

Data sources

ESM brings together three primary data streams:

Data Source	Description
Vendor Central	Includes sales, traffic, purchase orders, inventory, and retailer profitability data
Market Intelligence	Captures pricing, product detail page (PDP) content, and share of voice
Internal Categorization	Includes your brand, category, subcategory structure, and any custom business filters

This unified dataset supports detailed performance tracking and segmentation based on how you manage your business internally.

Core use cases

ESM is designed around three main workflows:

1. Analyze business performance

Use ESM dashboards to track top-line trends, monitor category or product-level performance, and identify growth opportunities. You can apply custom filters to analyze performance across brands, segments, or strategic groupings.

2. Manage by exception

The platform highlights areas that require attention through intelligent recommendations. These alerts prioritize high-impact actions such as restocking inventory, fixing PDP content gaps, or addressing sales declines in key products.

3. Automate digital shelf corrections

ESM can automatically detect and fix common product issues such as:

Suppressed or unavailable SKUs
Incorrect PDP content
Incorrect variation structure
Unwanted 3rd party (3P) variants
Incorrect ordering attributes (case size, cost, etc.)

Automation ensures that your products remain live, complete, and optimized without constant manual intervention.

Additional workflows to consider

Monitor and improve your content score using the content scorecard
Review actual sales vs Amazon forecast to check forecast accuracy
Track pricing across your top retailers

Summary

Ecommerce Sales Management (ESM) helps your team go beyond reporting to active, day-to-day management of your ecommerce business. By combining data integration, actionable insights, and automation, ESM enables you to scale execution while focusing on the activities that drive real business outcomes.

For more information or to get started, contact your Customer Success Manager or visit our Getting Started with ESM guide.