Full list of of ESM recommendation types

Modified on Fri, 22 Aug at 2:13 AM

The recommendations report provides actionable insights to help brands optimize their ecommerce performance on Amazon. The report identifies key opportunities and risks across ecommerce sales management (ESM), and retail media management (RMM). Each recommendation is backed by data and includes a summary of the insight, the reason behind the recommendation, and clear next steps.

CommerceIQ automations proactively open tickets with Amazon Vendor Central for select recommendations, while others require manual action. Brands can leverage these insights to improve product availability, pricing, content, search performance, and advertising efficiency.

Product	Recommendation	Report Definition	Call to Action
ESM	Sales drop	Identifies and surfaces SKUs with a significant drop in weekly ordered product sales. A significant drop is determined by analyzing median and standard deviation sales drop for catalog SKUs, ensuring only SKUs with a meaningful change in sales are surfaced while excluding seasonal fluctuations.	CommerceIQ provides a brief summary of why the SKU's sales are dropping (e.g., decreased glance views, worsened best seller rank, lower conversion rate). Next steps: Go to the SKU detail page by selecting the title description within the recommendations report to analyze the SKU further and take necessary action.
ESM	Sales increase	Identifies and surfaces SKUs with a significant increase in weekly ordered product sales. A significant increase is determined by analyzing median and standard deviation sales increase for catalog SKUs, ensuring only SKUs with a meaningful change in sales are surfaced while excluding seasonal fluctuations.	CommerceIQ provides a brief summary of why the SKU's sales are increasing (e.g., increased glance views, reduced lost buy box). Next steps: Go to the SKU detail page by selecting the title description within the recommendations report to analyze the SKU further and take necessary action.
ESM	Predicted CRaP	Identifies SKUs where Amazon's gross margins are low due to price wars or unilateral price changes, flagging potential CRaP candidates.	These items are at risk of being suppressed on Amazon. Consider removing the item from the channel causing the price war, reducing Amazon's cost to make the item profitable, offering the item only via dropshipping, or, if adjustments are not possible, notifying the demand planner to update sales forecasts accordingly.
ESM	Change in Amazon program	Identifies SKUs with a change in status (e.g., became Add-on or Prime Exclusive, dropped from Subscribe & Save, lost Amazon Choice or Best Seller badges).	Items that lose a Choice badge may experience a sales drop, while those gaining it may see an increase. Notify your demand planner of these changes to adjust the sales forecast. Identify the reason for badging changes by reviewing the SKU detail page (select the title description in the recommendations report). If needed, open a ticket with Amazon.
ESM	Change in variant	Identifies SKUs that have lost or gained a 1P variant on the Amazon detail page.	CommerceIQ automatically opens tickets in Amazon Vendor Central. Action is only needed if the resolution was unsuccessful. The case ID is provided in the recommendation report for your reference. This information is also available under the "Automations & Impact" tab.
ESM	3P variant	Identifies SKUs on your product detail page (PDP) that are not from your catalog but are being sold by third-party (3P) sellers.	CommerceIQ automatically opens tickets in Amazon Vendor Central. Action is only needed if the resolution was unsuccessful. The case ID is provided in the recommendation report for your reference. This information is also available under the "Automations & Impact" tab.
ESM	Independent 3P listing	Identifies independently listed SKUs by third-party sellers using one of your 1P brands. These SKUs are primarily identified from search results across tracked keywords. The list is refreshed every other day.	CommerceIQ automatically opens tickets in Amazon Vendor Central. Action is only needed if the resolution was unsuccessful. The case ID is provided in the recommendation report for your reference. This information is also available under the "Automations & Impact" tab.
ESM	Duplicate listing	Identifies SKUs listed by 3P sellers that are duplicates of 1P SKUs.	CommerceIQ automatically opens tickets in Amazon Vendor Central. Action is only needed if the resolution was unsuccessful. The case ID is provided in the recommendation report for your reference. This information is also available under the "Automations & Impact" tab.
ESM	Non-product negative reviews	Identifies negative reviews caused by delivery or packaging issues rather than product quality.	Use this report to proactively address potential Andon cord triggers. It identifies poor reviews as they happen, allowing you to address or update packaging and/or product details as needed.
ESM	Unavailable SKUs	Identifies SKUs that are unavailable for sale on Amazon for one of the following reasons: 1) Unavailable: Absence of buy box and text indicating unavailability, 2) Out of stock (OOS): No buy box or Amazon listing, 3) Suppressed: SKU page shows a "dog" image instead of product details.	CommerceIQ automatically opens tickets in Amazon Vendor Central. Action is only needed if the resolution was unsuccessful. The case ID is provided in the recommendation report for your reference. This information is also available under the "Automations & Impact" tab.
ESM	Lost buy box	Identifies SKUs where Amazon is one of the sellers but a 3P seller has won the buy box, usually due to pricing issues.	Go to the SKU detail page by selecting the title description in the recommendations report to analyze the SKU further. Identify the competitor winning the buy box and adjust your pricing accordingly.
ESM	Predicted OOS	Identifies SKUs likely to go out of stock (OOS) within the fulfillment window based on current inventory levels and expected sales velocity, ignoring temporary sales spikes.	1) Submit a Born to Run request and/or add direct fulfillment inventory if possible. Running OOS on Amazon should be avoided. 2) Notify your advertising team to pause campaigns on SKUs predicted to go OOS (CommerceIQ automates this as well). 3) Notify your demand planner to reorder these items quickly.
ESM	Change in Amazon forecast	Identifies SKUs where the six-week forecast has changed by more than 20%, based on ARAP’s mean forecast value.	Notify your demand planner to adjust forecasts accordingly. You can also review SKU details by selecting the title description in the recommendations report.
ESM, PRA	PO discrepancy	Identifies purchase orders (POs) where case size, unit cost, or SKU ID are incorrect, allowing proactive correction without affecting the PO fill rate metric.	CommerceIQ automatically opens tickets in Amazon Vendor Central. Action is only needed if the resolution was unsuccessful. The case ID can be viewed under the "Price Variance" tab.
ESM	Content change	Identifies SKUs where the product detail page (PDP) content has changed and compares it against a source of truth if provided.	File a case with Amazon to update the PDP content to match your source of truth.
RMM	Keyword harvesting from auto campaign	Identifies keywords generated by Amazon within auto campaigns that are similar to keywords used in manual campaigns but not yet included.	Review the list of keywords and add them to campaigns where appropriate.
RMM	Keyword harvesting through important search terms in a category	Identifies top keywords within the categories your products are listed, which are not currently included in your advertising campaigns by a specific match type.	Review the list of keywords and add them to campaigns where appropriate.
RMM	Monetize high conversion keywords	Identifies high-conversion keywords with low spend due to low bid levels or lack of inclusion in campaigns.	Review the list of keywords and add them to campaigns or increase bids where appropriate.
RMM	Monetize low ACoS keywords	Identifies keywords with high impressions and low advertising cost of sale (ACoS).	Review the list of keywords, add them to campaigns, or increase bids where appropriate.
RMM	Monetize keywords with high impression growth	Identifies keywords with a high week-over-week impression growth rate.	Increase bids to capture more impressions and capitalize on trending keywords.
RMM	High ACoS keywords	Identifies keywords with high spend and high ACoS.	Review the list of keywords, and either remove them from campaigns or decrease bids where appropriate.
RMM	Negative keywords	Identifies keywords with low conversion rates that are still being bid on.	Move these keywords to negative match lists to stop bidding on them.
RMM	Search term isolation	Identifies high-performing search terms that should be added as exact match keywords.	Review the list of search terms and add them as exact matches where appropriate.
RMM	Campaigns out of budget	Identifies advertising campaigns that have run out of budget.	Review the list of campaigns and reallocate budgets where necessary.
RMM	Improve organic share of search	Identifies keywords with low organic share of search.	Use advertising to increase paid share of search, drive incremental sales growth, and improve organic share over time.
ESM	Search entry to page 1	Identifies SKUs that have entered page 1 of search results for important keywords.	Use advertising and promotions to double down on the opportunity and further increase both paid and organic share of search.
ESM	SKUs with declining total traffic	Identifies SKUs experiencing a decline in total traffic.	Use advertising to drive traffic. Ensure the product is still indexing for top keywords by searching "ASIN + Keyword" on Amazon. If not indexing, file a case with Amazon.
ESM	Search exit from page 1	Identifies SKUs that have fallen off page 1 of search results for important keywords.	Review the list of keywords and increase spend where appropriate to regain page 1 placement.
ESM	Trending competitor ASINs	Identifies competitor ASINs with increasing popularity.	Use competitive advertising campaigns to target these ASINs with your products.
ESM	Competitor out of stock	Identifies top-selling competitor products that are out of stock, presenting an opportunity for conquesting.	Run sponsored display ads with recommended products to attract customers seeking the out-of-stock competitor product.
ESM	Competitor ASINs with promotion	Identifies competitor SKUs running promotions and recommends one of your SKUs for advertising.	Run sponsored display ads with recommended products to leverage increased traffic on competitor ASINs.
ESM	Competitor promo	Identifies competitor SKUs on promotion, found through search results pages for tracked keywords. The list is refreshed every other day.	Run sponsored display ads with recommended products to capitalize on competitor promotions.