Monitor product detail page content

Modified on Fri, 22 Aug at 2:01 AM

Overview

Maintaining strong content on Amazon is critical for discoverability, conversion, and brand integrity. CommerceIQ's Content Health tools help you stay in control with a three-pronged approach:

Data: Use the Content Scorecard to measure how well your product listings align with Amazon’s best practices. Easily identify content gaps and prioritize improvements
Alerts: Set up Content Change and Change in Variants alerts to get notified when content is unexpectedly updated, helping you catch and resolve issues before they impact sales
Automation: Enable Content & Variation Authority automations to detect and fix incorrect listings at scale, powered by your own source of truth

Feature	Purpose	Where to Access
Content Scorecard	Grade content vs. best practices	CommerceIQ → Content Scorecard
Alerts	Get notified when content or variants change	CommerceIQ → Recommendations
Automation	Fix content & variation issues automatically	Requires a source of truth; setup via your CSM or support

Data: Content Scorecard

The Content Scorecard helps you evaluate product detail pages against Amazon’s best practices. You can find it by navigating to:
CommerceIQ → Content Scorecard

What it measures

Each SKU is graded based on key content attributes:

Number of bullet points
Number of images
Title length
Description length
Number of reviews
Presence of A+ content
Presence of video
Star rating

How to use

Set your own thresholds for each attribute to define what "good" content looks like.

Filter to see only the SKUs that do not meet your criteria, allowing for faster triage and optimization.

Alerts: Content Change & Change in Variants

Stay on top of unexpected changes with Content Change and Change in Variants recommendations. These recommendations are updated daily and will show all products that where we observed a content or variation change respectively.

Available under:
CommerceIQ → Recommendations → Content Change & Change in Variants

Setup

Click the Subscribe button on each recommendation to receive email alerts
These alerts notify you when product content or variations are updated on Amazon, ensuring you're not caught off guard by unauthorized or incorrect edits

Automation: Content & Variation Authority

Automate your content health strategy using Content & Variation Authority.

What it does

Automatically detects incorrect content or variant relationships
Repairs errors by submitting the correct content or structure to Amazon

What you need

A source of truth (typically a spreadsheet or database) that defines the correct content and variation structure for your catalog
Once uploaded, CommerceIQ uses this source to validate and fix issues in real time
Once the automation has started, you should check the Automations & Impact dashboard to review tickets and respond to any cases that need your attention